This will ensure that it looks good in a variety of applications. Your logo should look good in black and white, as well as in color. Choose a font that has a variety of weights and styles so you can adjust it as needed.ĭon't rely on color. Your logo should look good at all sizes, from business cards to billboards. Avoid using fonts that are too ornate or too thin. Your logo should be easy to read, even at small sizes. If you're targeting an older audience, you might want to choose a more classic font. What kind of fonts do they find appealing? If you're targeting a younger audience, you might want to choose a more modern font. Is your brand modern and innovative, or classic and traditional? Your logo font should convey the same tone and style.Ĭonsider your target audience.
Choose a font that reflects your brand personality.
